Your trusted senior living community in Iowa's Cedar Valley

Meet & Greet Marcy McNeal, New CEO

Dear NewAldaya Community:

After a thorough, extensive national search, I am pleased to announce that upon the unanimous recommendation of the NewAldaya Search Committee, the Board of Directors has named Marcy McNeal as the new CEO of NewAldaya Lifescapes. She will succeed Millisa Tierney, who has provided us with more than 31 years of outstanding leadership and committed service.

Marcy is a well-respected, experienced leader in the field of senior housing. In her previous role, she was the Administrator for Sunrise Hill Care & Rehab Center, a for-profit Continuing Care Retirement Community in Traer, Iowa.

At Sunrise Hill she managed all day-to-day operations, financial review, staff and resident satisfaction, strategic planning, forecasting and budgeting. In addition, she headed the execution of COVID-19 policies and acquired deficiency-free control surveys from 2021 to 2023. The 2021 survey was the first such survey achieved in 16 years. During her time at Sunrise, she achieved a Bronze Commitment to Quality Award from the American Health Care Association (AHCA).

Marcy also was instrumental at eliminating agency staffing usage by leading recruitment efforts for new staff members, along with creative staffing implementation. She maximized census by 22% and oversaw the complete development of the company’s budget. On a personal level, she also gained recognition by receiving McKnight’s Rising Star Award in 2021.

Comments from those who have worked with Marcy include:

  • From an operational standpoint, her performance is outstanding. Marcy is an extremely high performer. 
  • Marcy is very inclusive. She first seeks to understand before implementing change.
  • Marcy is fun to be around and makes the work environment fun. She makes everybody feel important and volunteers where needed and is respected for that.
  • She is creative and will look for solutions on how to make life better for her residents.

Marcy previously served as an Interim Executive Director and consultant for Live Long and Prosper, a self-owned business. Before her consultant role, she was the Administrator of Record at Winterset Care Center North in Winterset, Iowa. Marcy also served on several AHCA committees and was named to AHCA’s quality award program as a Silver Level Examiner.

Join us in giving her a warm, enthusiastic NewAldaya welcome on April 18th, 2024 from 4pm-5:30pm Elm’s Pub at NewAldaya Lifescapes. 


Art Cox
President, Board of Directors 


1.     What inspired you to join NewAldaya Lifescapes as CEO, and what do you hope to achieve in your new role?

Joining NewAldaya Lifescapes as CEO was inspired by my passion for senior care and my belief in the organization’s mission to enhance the lives of older adults. I was drawn to NewAldaya’s reputation for providing compassionate care and its commitment to innovation and excellence in senior living.

In my new role, I hope to build upon the strong foundation laid by my predecessors and lead NewAldaya Lifescapes to new heights of success. My overarching goal is to ensure that every resident receives the highest quality of care and support, enabling them to live fulfilling and dignified lives.

Specifically, I aim to enhance the overall resident experience by implementing innovative programs and services that promote wellness, engagement, and social connectedness. I also plan to cultivate a positive and supportive work culture among staff members, empowering them to deliver exceptional care with compassion and professionalism.

Additionally, I hope to foster strong partnerships with the local community and healthcare organizations to expand our network of support and resources for residents. By working collaboratively with stakeholders, I believe we can achieve greater outcomes and make a positive impact on the lives of older adults in our community.

Overall, my vision for NewAldaya Lifescapes is to be a leader in senior living, recognized for our unwavering commitment to excellence, innovation, and compassionate care. Together with the dedicated team at NewAldaya, I am confident that we can achieve this vision and continue to enrich the lives of those we serve.

2.     Community engagement is crucial in senior living environments. How do you plan to foster a sense of belonging and social connectedness among residents?

 Community engagement is at the heart of our mission. We’re dedicated to fostering a vibrant and inclusive atmosphere where every resident feels valued and connected. Our plan includes regular social events, group activities tailored to diverse interests, and creating spaces for meaningful interactions. We’ll also prioritize resident input, ensuring their voices shape our community initiatives. Together, we’ll build a warm and supportive environment where everyone feels a true sense of belonging.

3.     NewAldaya Lifescapes has a reputation for providing compassionate care. How do you plan to uphold and possibly enhance this aspect of the organization?

At NewAldaya Lifescapes, our commitment to compassionate care is unwavering. We plan to uphold and enhance this aspect of our organization by continuously investing in staff training and development, ensuring every team member embodies our core values of empathy and respect. Additionally, we’ll leverage technology to improve communication and streamline processes, allowing our staff to focus more time on providing personalized care and attention to each resident. By fostering a culture of compassion and empathy at every level, we aim to not only uphold but also elevate our reputation for providing exceptional care.

4.     With the aging population increasing, what initiatives do you have in mind to adapt and meet the evolving needs of seniors in the Cedar Falls, Iowa community?

As the aging population grows, we recognize the importance of adapting and evolving to meet the changing needs of seniors in the Cedar Falls, Iowa community. Our initiatives include expanding our range of services to encompass a holistic approach to senior care, including specialized memory care programs and rehabilitation services. Furthermore, we’re actively engaging with local organizations and healthcare providers to collaborate on community outreach programs and educational seminars focusing on senior wellness and healthy aging. By listening to the needs of our community and leveraging our resources effectively, we’re dedicated to ensuring that seniors in Cedar Falls receive the support and care they deserve as they age gracefully.

5.     Maintaining a vibrant and active lifestyle is important for seniors’ well-being. How do you plan to expand recreational and wellness programs at NewAldaya Lifescapes?

Maintaining a vibrant and active lifestyle is indeed crucial for seniors’ overall well-being, and at NewAldaya Lifescapes, we’re committed to expanding our recreational and wellness programs to support this goal. Here’s our plan:

1. Diverse Programming: We will diversify our recreational and wellness programs to cater to a wide range of interests and abilities. This includes offering activities such as fitness classes, arts and crafts workshops, gardening clubs, book clubs, music therapy sessions, and more.

2. Personalized Approach: Recognizing that each resident has unique preferences and needs, we will take a personalized approach to program development. We’ll actively seek input from residents and their families to understand their interests and tailor our offerings accordingly.

3. Professional Guidance: We will enlist the expertise of qualified professionals, including fitness instructors, therapists, and recreational specialists, to lead our programs. This ensures that residents receive high-quality guidance and support in their pursuit of a healthy and active lifestyle.

4. Technology Integration: We’ll leverage technology to enhance our recreational and wellness programs, offering virtual classes, online resources, and interactive platforms that allow residents to engage and connect from the comfort of their own homes.

5. Community Partnerships: We’ll forge partnerships with local organizations, businesses, and community groups to expand our program offerings and provide residents with access to a broader range of recreational and wellness activities.

By implementing these strategies, we aim to create a dynamic and engaging environment where residents can thrive physically, mentally, and socially. Our goal is to empower residents to lead fulfilling lives and enjoy every moment to the fullest.

6.     What steps will you take to address any challenges or concerns within the organization and foster a positive work culture among staff members?

At the heart of our organization lies our people – our dedicated staff members who work tirelessly to provide exceptional care and support to our residents. To address any challenges or concerns within the organization and foster a positive work culture, we will take several key steps.

Firstly, we will prioritize open communication channels, encouraging staff members to share their thoughts, ideas, and concerns freely. By fostering a culture of transparency and accountability, we can address issues promptly and collaboratively.

Secondly, we will invest in staff training and development programs to empower our team members with the skills and knowledge they need to excel in their roles. This not only enhances job satisfaction but also promotes professional growth and advancement opportunities.

Lastly, we will prioritize staff well-being by promoting work-life balance, offering employee assistance programs, and providing resources for physical and mental health support. By prioritizing the holistic well-being of our staff, we can create a positive and supportive work environment where everyone thrives.Through these initiatives, we are committed to fostering a positive work culture where every staff member feels respected, supported, and empowered to make a difference in the lives of our residents.

7.  Lastly, how do you plan to uphold NewAldaya Lifescapes’ commitment to excellence in senior care while also embracing growth and innovation in the industry?

Upholding NewAldaya Lifescapes’ commitment to excellence in senior care while embracing growth and innovation in the industry is at the forefront of our strategic vision. To achieve this, we plan to take a multifaceted approach.

Firstly, we will continue to prioritize quality and excellence in every aspect of our operations. This includes maintaining rigorous standards of care, investing in staff training and development, and leveraging feedback from residents and their families to continuously improve our services.

Secondly, we recognize the importance of staying ahead of the curve in terms of industry trends and best practices. We will actively monitor advancements in senior care, technology, and healthcare delivery models to identify opportunities for innovation and improvement.

Thirdly, we are committed to fostering a culture of innovation and creativity within our organization. This means encouraging staff members to think outside the box, experiment with new ideas, and embrace change as a catalyst for growth.

Additionally, we will explore strategic partnerships and collaborations with industry leaders, academic institutions, and technology providers to leverage cutting-edge solutions and enhance our offerings.

By combining a steadfast commitment to excellence with a proactive approach to innovation, we believe we can continue to set the standard for senior care while also positioning NewAldaya Lifescapes as a leader in the industry for years to come.

(319) 268-0401
Contact Us Today