• Holiday Tree Lighting

    Main Sreet at NewAldaya 7511 University Ave, Cedar Falls, IA, United States

    Light Up the Season at Our Holiday Tree Lighting! Free and open to the public! Join us as we light our holiday tree and kick off Home for the Holidays! Enjoy piano music by Andrew Gerdes, sweet holiday cookies, and warm hot cocoa. Wednesday, December 2, 2026 | 5:30 p.m. NewAldaya Lifescapes Bring your family […]

  • Holiday Vendor Market

    Main Sreet at NewAldaya 7511 University Ave, Cedar Falls, IA, United States

    Home for the Holidays Vendor Market Get into the holiday spirit and shop local at NewAldaya Lifescapes’ Home for the Holidays Vendor Market! Thursday, December 3 10:00 a.m.–4:00 p.m. NewAldaya Lifescapes Open to the public! Spend the day browsing unique gifts, handmade creations, and one-of-a-kind finds from local vendors and small businesses. Our vendor lineup […]

  • Friday Night Live

    Friday Night Live
    Elm's Pub 7511 University Avenue, Cedar Falls, Iowa, United States

    Friday Night Live: Gather with friends and enjoy live music from local performers on Main Street at NewAldaya.

  • Holiday Magic on Main Street at NewAldaya

    Main Sreet at NewAldaya 7511 University Ave, Cedar Falls, IA, United States

    Make merry memories on Main Street! Free and open to the public! Bring the kids for games, sweet treats, and festive fun as we celebrate Home for the Holidays together! Monday, December 7, 2026 | 5–6:30 p.m. Main Street at NewAldaya Parents, please stay and enjoy the fun with your kids!

  • Pizza, Pop, + Puzzle Competition

    Main Sreet at NewAldaya 7511 University Ave, Cedar Falls, IA, United States

    Pizza, puzzles, and prizes! Open to the public | $10 per person Gather your team of 2–4 and race to complete a custom NewAldaya puzzle! Enjoy pizza, pop, and friendly competition—with prizes up for grabs!\ Thursday, December 10, 2026 | 5:30 p.m. NewAldaya Lifescapes Cocktails available for purchase. Bring your best puzzle crew!

  • Friday Night Live

    Friday Night Live
    Elm's Pub 7511 University Avenue, Cedar Falls, Iowa, United States

    Friday Night Live: Gather with friends and enjoy live music from local performers on Main Street at NewAldaya.

  • DooWops Holiday Performance

    Main Sreet at NewAldaya 7511 University Ave, Cedar Falls, IA, United States +1 more

    Holiday Harmonies with the DooWops! Free and open to the public! Celebrate the season with festive a cappella music, joyful harmonies, and plenty of holiday cheer! Saturday, December 12, 2026 | 2 p.m. NewAldaya Lifescapes Bring a friend and enjoy a merry afternoon with the DooWops!

  • Mannheim Steamroller

    Gallagher Bluedorn Performing Arts Center 8201 Dakota St, Cedar Falls, IA, United States

    Celebrate the sounds of the season with Mannheim Steamroller! 🎶 Open to the public | Ticket purchase required NewAldaya Lifescapes is a proud show sponsor of this holiday performance at […]

  • Cookies with Santa & the Waterloo Black Hawks

    Main Sreet at NewAldaya 7511 University Ave, Cedar Falls, IA, United States

    Santa’s bringing some special guests! Free and open to the public! Decorate cookies, take photos with Santa, and meet the Waterloo Black Hawks! Monday, December 14, 2026 | 4:30–6 p.m. […]

  • Holiday Trivia & Sweater Competition

    Main Sreet at NewAldaya 7511 University Ave, Cedar Falls, IA, United States

    Festive sweaters and friendly competition await! Free and open to the public! Gather your crew, show off your holiday style, and put your knowledge to the test. Thursday, December 17, […]

  • Friday Night Live

    Friday Night Live
    Elm's Pub 7511 University Avenue, Cedar Falls, Iowa, United States

    Friday Night Live: Gather with friends and enjoy live music from local performers on Main Street at NewAldaya.

  • Holiday Movie: Prancer

    The Revue 7511 University Ave, Cedar Falls, IA, United States +1 more

    Enjoy a little holiday movie magic with Prancer! Free and open to the public! Bring the family for a heartwarming story about kindness, hope, and believing. Saturday, December 19, 2026 […]