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2024 Employers of Choice Recipient: NewAldaya Lifescapes SERVING. GROWING. LEADING.

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Since our founding in 1958 as the Cedar Falls Lutheran Home, we’ve been deeply rooted in the values of service and care. Today, as NewAldaya Lifescapes, we remain committed to these values which guide us as a senior living community. We are redefining what “home” means for the aging population by offering a wide array of living options, wellness services, and a thriving Main Street that welcomes the wider community.

Over the years, it is the people—our dedicated staff and beloved residents—who have shaped a culture steeped in purpose, action, and meaningful relationships. Together, we’ve created an environment that is both nurturing and progressive.

Under the leadership of Administrator Crystal and Chief Operating Officer Erin, our team has continued to foster growth and innovation. As we approach the close of 2024, we remain focused on expanding opportunities, recruiting new talent, and developing our team to better serve our community. Every decision we make is centered around our residents, as we embrace new initiatives to strengthen and grow the fabric of NewAldaya.

We are especially humbled to be recognized as the 2024 Employers of Choice, an honor that belongs to our dedicated team. It is their commitment, passion, and spirit of service that make NewAldaya truly special and reflect our ongoing dedication to enhancing lives throughout The Cedar Valley.

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Kenneth Hondo

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